May
28
2010
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Seven Effective Advertisement Tips for Small Business

MarketingEither you advertise online or using conventional methods, here are some points which should be considered for Advertisingeffective advertising campaign.

1. Start Small

Start small with different media of advertisements available. Find advertisement that best suits your business. Be innovative, try both online and conventional methods and see which method not only attract prospects but actually generate sales.

Another Reason to start small is, you should have enough potential to handle leads. If you start wit a big advertisement campaign, and unable to handle and properly attend lot of leads coming out, you are actually waiting your money as well company future by earning negative goodwill.

2. Exit Strategy:

Always be ready to cancel the deal or leave advertising method, which is not working for you. Don’t spend or stuck all your advertising budget in a advertising activity which donot have exit door.

3. Advertising Works Quickly:

Advertising that works, work quickly. Don’t believe on “sales line” that you need to run advertisement many time to make it work.

4. Effective advertising Pays for itself:

Advertising either work or donot work. And advertising that works, pays for itself within reasonable period of time. Reasonable period can be days, weeks or months but never more than a year.

5. Measurement:

Advertising that can’t be measured, cannot generate proper results. Or atleast you can never calculate Return on Investment. Always do advertisement that is measureable.

6. Closing Deal:

Effective advertisement has two parts. First to attract prospects and 2nd to close deal. Without ability to close deal, no advertisement can generate results. Examples can be a good website, Customer Service Specialists or Sales People.

7. Offer Better:

Offer some thing like Free Shipping, Free Parking or highly attractive prices or some other attractive offers that makes you stand out of competition. Stand out of Crowd. People will buy from you if you will give them value.

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5 Comments + Add Comment

  • I have often seen companies cut there advertising expenses when they are in recession. Whereas, It only sales, which can pull them out from recession. And Advertising, let you reach your potentials.

  • I always observe what big companies do in their advertisements, especially their e-mail newsletter ads. Sometimes they have great call to action words and techniques, like giveaways and discounts. You can get ideas or incorporate their techniques into your own business marketing.

    Always keep a lookout and keep your eyes open for inspiration and ideas.

    Great article. Thanks for sharing!

  • What a great article!. I am bookmarking it to read it over again after work. It seems like a very interesting topic to write about.

  • Your article is brilliant. The points you make are valid and well represented. I have read other articles like this but they paled in comparison to what you have here.

  • It’s important to have good content to share. Your article is very good and carries a lot of weight with sound points and interesting content. I concur with this content. Thank you for sharing this.

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