Some companies' tweets get more views than their websites. And more and more people are looking to Twitter to find companies.

If your Twitter background doesn't match your website branding, people can lose the connection when they go from one to the other.

Tips we use in every Twitter background design:

• Duplicate color scheme with main website
• Flashy, catchy background image
• Occasional information section on left side of background

See an example of twitter background image.

It's also a good idea to have a Twitter page on your website to direct visitors to your Twitter profile. You have more control that way.

So for example, instead of sending people to twitter.com/yourcompany, make a page on your site that's named yourcompany.com/twitter.

You can put other relevant information about your company on that page, much more so than a Twitter profile.